Affiliate Disclosure
gujo.guide earns commission through affiliate links to booking platforms — currently Booking.com and Agoda, with a few tour and activity platforms planned for later in the year — at no extra cost to you if you book through them.
This is how the site supports itself, and we think that’s a completely normal way to run a travel site. But we also think you deserve to know it plainly rather than have it buried in fine print, so here it is, stated directly: some of the links on this site earn us a small commission if you book after clicking them.
The one rule that overrides everything else
We choose what to recommend based on what’s actually best for you, not on which link pays the highest commission. If a free alternative or a direct local booking is genuinely the better option, we say so — even where that means no commission for us at all.
In practice, this means:
- We don’t rank or recommend a place higher because it pays a better commission
- Where a same-condition alternative exists (including a free one, like booking directly with a ryokan by phone), we mention it where we reasonably can
- Any paid placement, sponsorship, or free stay provided by a business would be disclosed directly in the relevant article, not folded quietly into the general text
If you’d rather not use an affiliate link, that’s completely fine — nothing on this site requires it, and the information itself doesn’t change based on how you choose to book.
See also our editorial policy and privacy policy.